Sell with Video: A Practical Mobile Marketing Workshop
A one-day workshop where you script, film and edit a short sales video on your phone, then learn how to turn views into WhatsApp enquiries.
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Digital tools and AIHRD Corp claimable1 day (8 hours)
What you will be able to do
- Choose your video positioning: founder-led or brand account
- Write sales-driven video scripts with AI in under 5 minutes
- Build on-camera confidence and film with only a smartphone and natural light
- Produce one complete, publishable video with cover, logo, captions and brand highlights
- Use publishing times and caption techniques to turn viewers into WhatsApp enquiries
Who should attend
- SME owners and startup founders who want video to generate leads
- Marketing executives responsible for social content
- Sales professionals building a personal brand
- Owners who post videos but get no results
Course outline
- 1
Mindset: video is for selling
- Why short video suits Sarawak SMEs now
- Videos that entertain versus videos that sell
- Founder IP versus brand account
- 2
Content: scripts that sell
- The golden 3-second rule and 5 types of opening hook
- Script formula: pain point, solution, trust, call to action
- AI-assisted script writing
- 3
Filming with one phone
- Natural light and your existing space
- Eye contact and body language on camera
- Audio fundamentals
- Group filming challenge
- 4
Editing with CapCut
- Fast-flow editing and pacing
- Covers, logo watermarks, auto-captions and highlights
- Instructor-led editing session
- 5
Operations: let videos find customers
- How TikTok, Instagram Reels and Facebook push content
- Captions that drive WhatsApp enquiries
- Publishing times and a weekly schedule
- Video showcase and critique
Your trainer
- Rowel Ting Mei HowVideo Marketing Strategist and Content Production Specialist
Over 8 years in video editing and new media content strategy, with expertise in TikTok, Xiaohongshu, YouTube and Instagram Reels algorithms. Teaches SME owners with a practical, hands-on style.
Upcoming sessions
No public date is listed for this course right now. Message us and we will tell you when the next session opens, or arrange it in-house for your team.
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